Identity exploration · Round one

Five ways to make
EarnedPilot recognisable.

Each direction is simple enough for a 16px favicon, confident enough for the app and deliberately avoids the visual clichés of PR and aviation.

01RECOMMENDED

Verified trajectory

A campaign path resolving into the product’s live-status dot. Momentum, verification and direction in one compact mark.

Clear at 16px Single-colour capable Light and dark ready
EarnedPilot
EarnedPilot
16px32px64px
EarnedPilot — Digital PR×
EarnedPilot
02MONOGRAM

EP forward cut

A geometric EP monogram with a rising negative-space cut. Precise, ownable and particularly strong as an app icon.

Clear at 16px Single-colour capable Light and dark ready
EarnedPilot
EarnedPilot
16px32px64px
EarnedPilot — Digital PR×
EarnedPilot
03PRODUCT-LED

Live orbit

The green live-status dot held in a continuous orbit. It signals automatic checking without looking technical or security-led.

Clear at 16px Single-colour capable Light and dark ready
EarnedPilot
EarnedPilot
16px32px64px
EarnedPilot — Digital PR×
EarnedPilot
04NAVIGATION

True heading

A minimal directional instrument with an offset heading. It brings in the Pilot idea without becoming an aviation logo.

Clear at 16px Single-colour capable Light and dark ready
EarnedPilot
EarnedPilot
16px32px64px
EarnedPilot — Digital PR×
EarnedPilot
05WILDCARD

Earned connection

Two distinct stages joined by a verified result. An abstract expression of pitch becoming coverage and a measurable link.

Clear at 16px Single-colour capable Light and dark ready
earnedpilot
earnedpilot
16px32px64px
EarnedPilot — Digital PR×
earnedpilot
Mini style guide

A system built to move
from site to product.

Tailwind-friendly tokens, accessible status language and a compact type scale keep the marketing site and application feeling like one product.

Core palette

Flight Indigo#5147E5Ink#12111AWarm White#FCFCFBMist#F5F3F7
Live#0B8F55Lost#C53B47Changed#9B6B08

Type scale

Display / 72Heading / 48Section / 32Body / 16 — Plain English stays readable.Geist · 400 / 550 / 650 / 720

Core components

Live link Changed Lost
Link verified liveChecked two minutes ago

Spacing & shape

48162432

4px base grid
Cards: 12–24px radius
Buttons: 9–11px radius
Max content: 1180px

primary: '#5147e5'surface: '#fcfcfb'radius: '0.75rem'
RECOMMENDED DIRECTION

Verified trajectory

It has the strongest connection to the product itself, owns the live-dot language, and stays distinctive without turning EarnedPilot into a travel brand.

Back to homepage
Ready when you are

Less admin.
More earned attention.

Run your next campaign in one connected workspace.

Start your free trial 14-day trial for £1 Cancel anytime